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The Power of the Consumer in the future of Marketing

Humans are beings of order and we struggle to process simultaneous external stimuli on a conscious level. On a subconscious level daily we are exposed to and filter thousands of

The Bad, The Ugly, The Very Ugly

The Truth about Ad Viewability and Ad Fraud in Africa (and the World). Much has NOT been said about the current state of Ad Viewability across the South African and